Whiskey Chasing is a travel adventure to the whiskey-producing regions of Scotland, Ireland, and the United States, to explore the stunning natural beauty of the whiskey lands, and come face-to-face with the people and culture behind the remarkable renaissance in whiskey production and appreciation. Much like the craft brewing “revolution” of recent years, the explosion in popularity of whiskey around the world has been driven by a new ethos of unorthodox, bold, creative new approach to an industry that has had its share of ups and downs. Inspired by the spirit and work of the late Michael Jackson, aka “the Whisky Chaser”, the film is meant to encourage viewers to get out and chase after your own whiskey adventure. We are definitely entering into a new golden age of whiskey!
The film and subsequent three-part documentary series is a follow-up to our previous film, Beer Hunter: The Movie, and is inspired by, and dedicated to, the late author and television personality Michael Jackson, aka “The Whisky Chaser.” Michael’s writing and television productions exploring the world of craft beer literally inspired the renaissance in craft brewing, but many in the beer world aren’t aware that he was equally influential in the world of whiskey. Similar to Michael’s approach to storytelling, Whiskey Chasing is as much about people and place, as it is about whiskey production and appreciation.
Still in production, the film and accompanying series is set to debut in the summer of 2022. Click on the videos below for a sneak peek.